Negotiate Without Fear

Victoria Medvec combines rigorous research with very practical tools. One of them stands out for anyone who wants to create value: multiple equivalent simultaneous offers. Instead of putting one proposal on the table, you present several that are equally acceptable to you but built differently. The other side’s choice tells you what they value most, and the conversation shifts from “take it or leave it” to “which one fits best.”

This is a concrete way to put the second key of the NQ^® model, unlock hidden value, into practice.

Medvec also pays a lot of attention to preparation and to managing the process, which connects to the fourth key, shape the game.